American Cancer Society
When my team and I were approached to take on American Cancer Society's social channels, our driving purpose was to reflect followers’ own stories while providing informative, entertaining content.
We launched with a UGC video for Survivor's Day. 450,000 views, 10,000 comments, and 4,500 shares later, this video showcases the triumphs and struggles every patient and family go through... and all the content that followed carried out our mission for all ACS followers.
video password: carmen